Andrew Heyward is a nationally known news executive and expert on the changing media landscape.
As a principal in the boutique strategy firm MarketspaceNext LLC, as a senior advisor to Monitor Group, and in his own advisory practice, Heyward works with blue-chip television, newspaper, magazine, and marketing clients to transform their businesses by using digital media to drive growth and revenue. He helps develop and execute new programs, innovative online ventures, and profitable digital strategies. He is also an advisor to early-stage and startup firms and several non-profit organizations.
In addition to their direct work with clients, Heyward and MarketspaceNext chairman and founder Jeffrey Rayport co-authored an influential white paper on cloud computing for Google.
Heyward was President, CBS News, from January 1996-November 2005.
During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability. Under Heyward's leadership, CBS News's tradition of journalistic quality and integrity was recognized with an extraordinary number of broadcast journalism's most prestigious awards.
Heyward also spearheaded CBS News's move into new media. Its award-winning website, CBSNews.com, was a leader in providing free, advertiser-supported broadband video. Heyward also was a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its board of directors from its founding in 1997 to its acquisition by Dow Jones in January 2005.
Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.